When it comes to business to business marketing in today’s world of face book and twitter, everything has changed. From generating useful information to capitalizing on emerging trends, B2B businesses now have new methods of reaching their customers.
Social platforms let B2B companies reach the audience all over the world, communicate with customers directly, and become experts in their field.
But social media is a fast-moving world, where news as well as trends can change faster than the weather. Companies that operate in such a competitive environment should keep abreast with such trends to succeed.
Let’s look at each of these trends in more detail so that we can understand more fully what successful B2B social media and content marketing might look like in 2024.
The Top 7 Social Media Trends for B2B BUSinessees in 2024
Do you know that according to latest statistics 96% of B2B marketers use LinkedIn as a platform for content marketing? At the same time, 79% of them indicated that they use Facebook for lead generation, 60% – Instagram, and 56% – YouTube.
Here are seven key trends that B2B marketers should keep an eye on:
1. Short-Form Video Content
From ”long legged” pushed to the wall contents like articles, long list of photo essays, long format videos, long conversations with influencers – consumers prefer short videos. Every social media now has a short form video; be it Instagram, You Tube, or even Linked In.
These pieces of videos are loved by many since they are simple, appealing and excellent tools for content advertising. Short videos can help B2B marketers teach their target audience, communicate changes within their company, and introduce market changes.
No matter if it is to promote the company’s values or new products, to participate in a viral trend, the primary aim is to capture customers’ attention however possible and provide them with worthy content. Feel free to use any format to express yourself.
2. Influencer Marketing
Do not think that influencer marketing just concerns beauty or B2C industries solely. Indeed, 94 percent of marketing practitioners claim that it is almost as effective in B2B marketing. Influencer marketing has entered the B2B world and 24% of B2B companies has included it in their marketing strategy with the help of social media.
Customers believe their preferred influencers and despite not purchasing immediately, the influencer’s words create an impact. The nature of influencer marketing makes the communication with target audiences possible for businesses while also making an impact faster than other forms of advertising.
First of all, identify your market, create a buyer persona and discover key opinion leaders in the niche. Partner with individuals who portray a good image and who have a highly involved audience as such avoid a ‘hard sell’ approach.
3. Employee Advocacy
Employee advocacy is the process by which employees promote their employers’ companies on social media platforms. They post information that is relatable to the brand, release of new products and services, and even organizational culture.
When allowed to represent the brand, employees can help businesses expand their coverage and gain the much needed credibility. Furthermore, 79% of B2B service providing companies mentioned increased visibility through the employee advocacy programs and 65% noted a higher brand awareness among their employees.
4. Community Building
Despite the fact that community building is not an inveterate practice, it remains one of the most efficient. Community management puts you into direct interaction with your users, and therefore, gains their trust.
It also provides you with insight into your customers, you can thus improve your current products, as well as plan for the next products launches in accordance to your customers’ tastes and preferences. Facebook Groups and pages and Linked.in Groups are important platforms for developing and sustaining such communities.
5. User-Generated Content
It is golden for B2B companies to get positive feedback from customers. They are relatively easy to establish and have a strong impact on the decisions to purchase a product. Today companies engage the clients to make them leave feedback and ratings which they later post as achievements on the various social media platforms.
It is clear that UGC has become something practically obligatory for social media marketing. If you include it into your channels, you align yourself with word-of-mouth source, build related social network, and target B2B buyers in search of solutions.
6. Carousel Posts
Carousel posts have become popular with B2B businesses in particular. These provide you with more space to teach your audience, explain features of your product, present quarterly and annual market reports etc, even show them what is going on behind the scenes @ your business.
Posting with carousels is perfect for LinkedIn and Facebook. To ensure people stay as engaged as possible, it may be useful to create a CTA button at the end of the presentation.
7. AI Automation
AI is already present in social media, and it will only grow from here. The issue is how to apply it wisely and in aims that are uniquely tailored to each individual.
AI can write the content for you, design the graphics, plan out your social media posts for the week. You can also get more detailed statistics, including impression and engagement data and virality—enabling you to build a better social media campaign.
Conclusion
From short videos, UGC to employee advocacy and building communities, all latest social media trends have appeared in B2B marketing.
These strategies not only increase the brand equity—them also make engagement with the customers as it fosters real life emotions. The utilization of such trends enables organizations to create trust, effective communication and engagement hence enhancing long-term consumer patronage, in the fast-growing market competition.
