Google is running a pilot project and putting a verified check mark next to specific companies within the search result list. This feature is to assist user to find reliable sources of information and to avoid being led astray by fake websites. An Alphabet’s Google representative confirmed testing phase on Friday.
Google Trials Verified Check Marks to Combat Fake Websites in Search Results
The inclusion of check marks is to help solve the increasing problem of scammers creating fake websites that look like the real business. Such sites might be seen after a usual search in the Internet, and they offer fake and sometimes even dangerous information to the visitors.
By identifying some of the companies, Google intends to provide more secure sites to browse. Users can recognized the marked sites, thereby can enjoy the confidence to avoid being cheated by fake users or impersonators.
The move is in line with Google’s response to ensuring users’ safety and also to hardening its search engine reliability. Adding verified check marks will become the visible sign of trust similar to the badges added on social networks.
While currently in the testing phase, this feature obviously has the potential to significantly safeguard both users and brands from The Fraud. Its a scalable means of helping to establish the credibility of search results.
Google Tests Checkmarks to Help Shoppers Spot Trusted Businesses
Google now is testing a small checkmark icon that will show up next to some businesses in search results. When contacted for confirmation, the spokesperson said this feature is meant to assist consumers to easily determine which businesses to deal with on the Internet.
This new checkmark system adds itself to Google’s many other automation techniques that are used to screen out such pages containing fraudulent or misleading information. These systems are purposed to shield users from accessing websites tagged as “phishing” or other suspicious looking websites.
The checkmarks will go as confirmation of the next level, which will help users to know that the business they are using is real. It will be quite helpful for the shoppers who are concerned about getting real brands on their end.
Adding that checkmarks, Google goes on refining its search application to protect users and earn their confidence. To counter current strategies for Internet scam, it introduces new features regularly.
In its testing phase, this feature could be expanded in wider use, which would give the customers more openness and security while shopping online.
Blue Verified Checkmarks for Major Brand Searches in Search Results
According to the Verge, Google is experimenting with blue verified checkmarks to the right of site links for corporations such as Microsoft, Meta, and Apple. This appeared as a feature, it means that the businesses with checks were verified.
The blue checkmarks performing a notification function; users can see them and instantly recognize that they are dealing with an authorized site. This development is needed as it will reduce chances of getting lost and minimizing contacts with the fake sites.
Yet this feature has not been implemented to the various networks to a big extend. The Verge says that only some users were able to notice the verified checkmarks in search results.
It appears that Google is carrying out this test in a limited study to perhaps extend it to a bigger crowd later. Due to its low popularity/ranking to some extent, it may be concluded that the company is still building up feedback in regard to its efficiency.
If the trial is successful, this verification system may help increase reliability and credibility of the search results quite a deal especially for large brands.
