A British telecommunications company has introduced a new artificial intelligence model dubbed “Daisy,” with the aim of taking time to con scammers while sparing their potential targets. Daisy has been nicknamed the smart grandma; instead of directly talking to the fraudsters, she leads them around letting them engage in lengthy conversations about, for example, fake projects or family issues.
AI "Daisy" Takes on Scammers in Real-Time Conversation
The move is a part of it’s “Swerve the Scammers” campaign to tackle the increasing problem of scam calls. Unlike standard automated communication systems, Daisy interacts like a human being and may overwhelm scammers with questions and strange remarks. This gives real targets the needed time to maximize on their ability to discern and counter fraud attempts.
Daisy is not your simple chatbot; she can actually hold these conversations quite remarkably well. It listens to the scammers, processes their messages, and sends back responses immediately so as to make the call victim believe they are talking to a human. The realistic technique adopted by the AI’s also make them a useful weapon that can be used in stopping fraudulent practices.
As you can see in the example below, to increase Daisy ‘s efficiency, the company hired the assistance of Jim Browning – one of the most famous YouTubers who focuses on scam baiting. He was given scavenger hunt-like ability in scamming which he used to teach Daisy to improve its conversationalist nature and become even better at fooling scammers.
That’s why the use of Daisy can be seen as the shift in the creative approach to using technology to combat scams. It is also used to distract the scammers while the service consumer stays protected, concurrently, the dialogues expose actual scam techniques.
Daisy: The AI Solution to Fight Back Against Scammers
Daisy was created to address a surprising gap in public sentiment: as many Britons are eager to retaliate against scammers, they are not willing to invest their own time in doing so. Data reveals that although 70% of the public get frustrated with scams, they do not want self involvement with the activity. Daisy is great because she answers suspicious calls and just keeps the con artists busy for up to 40 minutes.
The AI’s sole purpose is to cause delay to the activities of the scammers so that they don’t get through to real potential targets. Thus, talking with fraudsters for hours and contradicting them, Daisy nullifies the dangerous attempts of scam, therefore protecting consumers. This very basic approach’s main goals are to minimize the effects of scams on the public.
But that’s not all Daisy is there doing; she is also making life unbearable to these scammers. It is also an important instrument of education for the mass of population. What sets it apart is its use of lifelike encounters to inform the public about typical scams and presenting a scenario of how fraudsters work and what to expect.
The campaign behind Daisy also signed reality TV fame Amy Hart who was once a victim to a £5,000 scam. Amy was involved and we could see how real scams are to most people which makes the project even more genuine.
Taken together, Daisy’s creation not only poses a threat to the scammers but also contribute towards creation of a smarter public. The proposal uses an information technological drive – in combination with alerts and other measures – to make people aware of the signs and inform them of scams, which might save millions of users from losing their money.
Fighting Scams: Daisy and the Company's Broader Efforts
As for Daisy’s innovation, scam calls and text messages are being blocked in the company on a monthly basis. To this end, the articles were designed to detect and exclude fraudulent messages in order not to let scams get to the clients in the first place. The company also wanted the people to report any scams they encounter by sending the word SCAM to 7726 which is Spokane’s free service of identifying and blocking scams.
Daisy is only one of the components of the broad anti-fraud approach. The company is calling for more national activity, including establishing an independent anti-fraud minister and a national focal point to organize efforts across the nation. These are measures designed in a bid to foster a more central and probably more efficient response to this emerging issue of fraud.
The battle against scams, is not solely a high tech affair; it is also about raising consciousness and engagement too. Daisy’s information emphasizes that fraud schemes can target anyone, but using innovative tools, for example, blocking technologies and widely conducted informative campaigns, consumers can guard themselves. Through reporting of suspicious activities, the public of course has a major role to play in this case.
Daisy is also intended to be endless – it has the potential to tie scammers up in phone conversations with victims and keep others from being defrauded. Daisy’s trick of keeping the scammers on the phone long enough allows real people to consider the call as fake and not fall for the scams. It’s a clever tactic, but it also highlights the larger issue: The unsavory activity now in vogue are that there are indications that scams are getting bold day by day.
So next time you receive one such call, do remember the following steps to protect yourselves. Put the phone down, call in the headcount , and let Daisy to continue from that point on. Daisy is a tool in the fight that provides assurance that scammers won’t get away with it due to all the endless time it wastes their time. The more the public will bother to report incidents and use these resources the more all party will be safe.
