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Social Media Influencer Surges in Snapchat Views with Palisades Fire Reporting

Social Media Influencer Surges in Snapchat Views with Palisades Fire Reporting

 Influencer Alex Choi went live on social media when a wildfire struck Pacific Palisades in Los Angeles and documented himself on a dirt bike, capturing the fire disaster. Choi recorded emotional scenes with houses on fire, bright firebrands swirling in the night, an old man in a firefighting battle against the fire while armed with a garden hose only. Such sleazy and dispassionate depictions resonated with the audience earning a staggering 673 million views on snapchat.

Social Media Star Alex Choi Gains 673M Views with Palisades Fire Coverage

“I like capturing things like this,” 25-year-old Choi said about his transition to covering events in the actual world. Choi, who previously gained fame for reckless car stunts – including a lamborghini video that portrayed the use of fire works accompanied by a helicopter – is now reporting news.

This shift can be explained by changes in how the younger generation as a whole consume news. Snapchat, Instagram, TikTok and YouTube are important sources of information, content created in vertical video format correspond to the viewer’s consumption trends. About 30% of US adults get news via social media like Facebook or YouTube; younger people use snap or similar applications.

Explaining the work by Choi, it is possible to turn the focus on the increasing importance of influencers in covering important events. Compared to mainstream media platforms, influencers provide a real view, which is especially valued by users if they experience it themselves. With humor and real events in his performance, Choi has identified a market that covers both fun and facts.

By far, social media is revolutionizing the way individuals and communities interact with news and among them is Alex Choi. This transition from stunts to stories prove how much sharing on these platforms, such as Snapchat, can tell about personal stories as well as the struggles of societies and nations around the world that reach millions of viewers in the process.

Snapchat Becomes a Key Platform for Wildfire Coverage Among Youth

As of now, snapchat has over 443 million daily active audiences and posts are often used to share fragments of real life especially for the target demographic of 13 to 24 years. In the recent Pacific Palisades wildfire, some uses posted live videos including social media personalities Paris Hilton, Spencer Pratt, and Heidi Montag. These first-hand observations were able to give some rude expose of the scenarios that were un-folding.

One such a personality is a social media personality Alex Choi who took his wildfire coverage to another level of daring by performing stunt of riding his dirt bike through the fire affected regions which gave him the privileged access to certain zones that were would not be easily accessible. Some of his most memorable experiences are associated with the time the showman visited Will Rogers State Park: there was a fire outbreak in all the houses of a neighboring area with only one house miraculously spared. There was one a man who at least seventy years old with the only weapon in his hands – it was a garden hose.

Choi said he tried to approach the man and advised him to flee but the gentleman could not leave his house. Choi made this particular emotional meeting the center of her dispatches and viewers were touched with the fact that the catastrophe had effects on human life. His footage covered the extend of devastation and the spirits of people trapped in the disaster.

Because of reaching millions of active users who are mainly youngsters, Snapchat has proved to be effective in spreading news and increasing awareness of important occurrences. It is unlike conventional media that give viewers an intimate chance to interact with a story using vertical videos. This has become more of a norm on how people especially Gen Z gets to experience current events.

Through approaches such as dirt biking into fire zones, Alex Choi proved that influencers can give out different angles of major occurrences. With his wildfire coverage not only have people been made aware of the disaster, but also how important it is for social media platforms such as snapchat to share such stories in real time.

Alex Choi Tailors Wildfire Coverage for Snapchat's Young Audience

After getting out of bed early the next day, Alex Choi had the curiosity and concern enough to revisit the areas affected by the wildfires. Choi said, “I went back at like 7 a.m., several hours after,” he said. “Well, to my amazement, his was the only house I noticed in Will Rogers.” Next to the burnt remains of many buildings, the elderly man’s house which the fire apparently spared stood as a testimony of the Act of God. It is in the remarking of this event by Choi that gave coverage to not only the destruction but also the creation found in the disorder of the disaster sites.

When recording the events, Choi made sure to adapt to Snapchat it is audience. Since the platforms primary user demographic were teenagers, he was cautious with the content he posted. “I do my very best to ensure that everything I put out there is not something I would not want to see myself as a 13 or a 14 year old kid”, Choi said. His purpose was to find a middle ground between, on the one hand, presenting the seriousness of the threat, and, on the other, overloading the young audience with too much information.

Choi pointed out that Snapchat targets the youth, rise that show social media influencers change content to suit the platform in question. As such, he adapts the kind of footage he presents to the kind of channel he is presenting it by taking into consideration the numerous teenage sensitive issues that are bound to attract many young and innocent individuals towards news presentation.

Choi acknowledges that it can be a problem to show the entirety of the wildfires; however, he agrees that giving people startling news is valuable. “It still gives that jolt to the younger viewers who watch everything on a phone,” he said. The availability of reaching an extensive population of users and sharing a breaking news on the app designed for use in the consumption of very brief content makes Snapchat essential in sharing breaking news.

Follow the tradition of considering the audiences’ necessity, Choi has managed to bring closer the concerns of serious events to the audience of Snapchat. His sensitive approach to wildfire reporting is viewed as one of the examples how key opinion leaders explain current events to generation C using educational tone with elements of entertainment.

Achaoui Rachid
Achaoui Rachid
Hello, I'm Rachid Achaoui. I am a fan of technology, sports and looking for new things very interested in the field of IPTV. We welcome everyone. If you like what I offer you can support me on PayPal: https://paypal.me/taghdoutelive Communicate with me via WhatsApp : ⁦+212 695-572901
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